3 Facebook Performance Indicators Crucial for Your Brand

Does anyone remember how much we used to care about the amount of fans a Facebook page had? How it was supposed to be such a huge indicator of success? Or even more recently, when a decrease in our relative organic reach had us feeling scared and hopeless? Yes, we –  the admins of Facebook […]

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Posting frequency on Facebook – a quick guide for Brands and Media

Posting is, without a doubt, one of the most important parts of social media communication. There are plenty of guides, tips etc. on the Internet about how often administrators should be posting. However, it is hard to find any data – driven facts, and that’s why Sotrender has dealt with this issue. We analyzed 3, 388 […]

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How are we going to measure social media communication in 2015?

Companies and brands are carrying out more and more intense and professional activities in social media. It means that the way they look upon their results is also undergoing changes. Type of measurement that is precise and consistent with company’s objectives shows to what extent the company realizes its goals and how it copes with competitors. It […]

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