Businesses recognize that several factors play an important role in eliciting positive emotions about their brand. Who represents the brand and how can make or break your relationship with your customer base. Those that come across as more human and real should give off a more positive vibe to their customers. Given the chance, brands […]

Starting out at any job means that you’ll definitely make mistakes. You won’t be familiar with many of the unspoken rules or you won’t know about what sources to trust. You’ll probably come across articles that tell you the best time to post or even what type of content you should post. However, almost none […]

It would be unthinkable these days for buyers not to do online research before making a purchase. In fact, 2/3 of all consumers check out products online before deciding to buy.  Thus, it is now prudent to focus on providing accurate and useful information about your products. This is a new shift in the sales […]