Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

There’s no denying the fact: marketing is vital for nonprofits. Whether a charity needs to raise important funds, improve awareness of a cause or encourage local people to volunteer, marketing is the answer. It’s a huge driving force behind donations, and it can be incredibly powerful when it comes to shaping public discourse and making […]

Learning how to navigate the vast, and sometimes daunting, social media landscape is necessary for any new business in this social media age. While you’ve probably used at least one of the popular sites for your personal life, picking a social media platform for your new business can be a bit more complicated.