It’s no secret that local businesses should be active on social media in 2020. That said, the impact of social media on local SEO often gets swept under the rug. That’s because the connection between social media and search rankings hasn’t always been crystal clear.

A few years ago, a mobile game took the world by storm and became the subject of news headlines. Yes, we are referring to Pokémon GO, the AR game that became the game-changer for the gaming world. By bringing together real-life and on-screen gaming movement, this augmented reality game opened a new vista of opportunities […]

What would be your preferred strategy when it comes to launching a successful marketing campaign? The chances are high that no matter what you will promote, you will do it via social media channels.