Social media marketing is rarely easy. It’s fun, that’s for sure. But the work behind the posts on multiple platforms, the images and videos — everything requires timing and consistency to deliver the results your business needs.

It looks like nobody can stop talking about TikTok for five minutes. There are countless articles that discuss subcultures on TikTok, the marketing opportunities on the platform, or how it was able to affect popular culture.

Every business today experiences cut-throat competition. There are hundreds, if not thousands, of other businesses with products/services that are very similar to yours. In such a scenario, standing out among competitors and getting the right exposure becomes very important. This is where the perfect marketing plan pays off.