Even if you have a solid foundation in social media marketing, there is always room for improvement. Keeping up with the latest marketing methods and strategies is key in this line of work. It will help your company generate leads, connect better with clients, and make it easier to meet client needs. Let’s keep it […]

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]

How many “types” of marketing have you ever come across? And how many of them do you really understand? It is essential to be able to differentiate between types of marketing and use those that are actually beneficial for your brand (and those you really understand the meaning of).