Every business today experiences cut-throat competition. There are hundreds, if not thousands, of other businesses with products/services that are very similar to yours. In such a scenario, standing out among competitors and getting the right exposure becomes very important. This is where the perfect marketing plan pays off.

Think back to a time when you were scrolling through your Facebook feed, and an ad grabbed your attention, so good that you stopped scrolling and HAD to click on it. This is exactly what you want people to do when they see your brand’s Facebook ads. However, how do we do that? A person […]

Without a doubt, Instagram is one of the most effective social channels available to businesses today. Thus, any marketer planning to boost brand visibility and engage their audience should prioritize boosting Instagram engagement.