The Hybrid Approach: The Next Big Trend for Influencer Marketing

Influencer marketing has definitely proven impact on consumers and the choices they make. Modern brands are expected to spend billions on influencers by 2022. The constant growth and changes in the influencer market create new approaches in it. Hybrid influencer marketing is a new trend that alters the concepts of content creation.

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Instagram Influencer analysis: can brand logotypes and sponsored content hurt engagement?

Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

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