What happens when you give businesses, both big and small, the opportunity to grab instant eyeballs, and drive traffic and conversions? All while riding on the coattails of someone that’s already in touch with their target audience and enjoys their trust? You get influencer marketing, a marketing juggernaut that perfectly balances reach and relatability. 

Influencers became a hit on social media over the last few years, so it’s not a surprise that so many brands are reaching out to them. Influencer marketing is considered a quick way to increase your brand’s reach, as long as your influencer is relevant to your niche. But if your collaboration appears to be […]

Does your brand have an established influencer marketing program, but you’re running out of ideas? The strategies you’re using are working fine, but you’re ready for something new, something outside the box. Or perhaps you’re just getting started with influencer marketing, and you don’t know where to start. Whatever the scenario, you’re in the right […]