We’ve shown you the ways that COVID-19 has changed general consumer behavior and how businesses started to adapt to it. Now, we wanted to take a deeper look into how specific industries were affected, how their content strategies interactions between their followers and brands have changed.

As a millennial woman from Los Angeles, I know my Instagram game through and through. I know when to post my pictures to get the most likes. I know which of my followers I can count on to hype me in comments. I can probably guess how many viewers all of my stories will have.