Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?
The Facebook algorithm. Did you get a chill down your spine from reading that? Every marketer does, seeing those two words. The infamous algorithm is the informal king of Facebook. It ultimately decides which posts users see in their feeds. But is it truly as scary as people think? Let’s find out!