We’re proud to present you the third edition of Fanpage & Twitter Trends Indonesia. Our reports contain the data on reach, engagement and content for 9 different industries present on Facebook & Twitter in Indonesia with comments of Indonesian experts. Last month’s edition of the reports was covered in Indonesian media, such as Teknopreneur, Trenologi and Liputan6.
Last month we asked marketing specialists representing different branches and brands about their attitude and work philosophy in social media. This month we threw a glance at the “Fashion” category in Fanpage Trends, where we could see that the largest Indonesian page related to fashion is BRODO Footwear. We asked Digital Marketing Manager Meirna Utami Afsari from Brodo to share with us their recipe for success:
Brodo as a fashion brand for men needs a communication tools that reach every target market, in every moment and everywhere. Our preference in social media is the right way to promote our product or our brand. We also believe that it can build a strong engagement with our customer. Moreover, we welcome the feedback from our customer so we can improve in the better way. Social media also make us getting closer with our customer, so that we call them as ‘Brothers’. Besides selling the product, we also deliver our best service and also the best experience that other brand cannot give.
These are the most engaging posts of November in the “Fashion” category, among them one post from BRODO Footwear:
Among largest Indonesian brands’ Facebook pages, there was a case of spectacular growth. ZALORA gained almost 2 million fans, gaining the 7th position in the ranking.
In November, among the biggest Twitter profiles appeared the profile of Acer Indonesia. It got to the 9th position with the 5% increase in the number of followers. Meanwhile, OPPO Indonesia lost it’s 8th position and descended to 10th place. KASKUS remains the biggest Indonesian profile on Twitter. In November, it reached over 2 million followers.
As Aryo Meidianto, Media Engagement & Community Manager at OPPO Electronics says, OPPO believes that social media is a powerful yet effective communication platform between the brand and its customers.
Through social media, customers are able to acquire OPPO’s product information and help them decide to purchase our product. The most crucial aspect from the social media is that it help us to collect feedback within seconds. As a result, we are able to provide assistance to our customers immediately and helping us in improving our service quality for our valuable customers. Aryo Meidianto, Media Engagement & Community Manager, OPPO Electronics
The most popular tweets of all Indonesian brands in November were:
Read the full Sotrender reports to gain the perspective of the whole Facebook and Twitter landscape in Indonesia!