The platform Sotrender for analysing, reporting and optimising social media marketing activities, has been enhanced with new functionalities:
- advanced analytics of international fanpages with country-targeted contents,
- integration with the Facebook Insights panel,
- bigger account administration options,
- and online payments through the system PayLane.
The latest extensions of the Sotrender platform allow users to precisely analyse activities and engagement on the international Facebook Pages with contents targeted for different countries. Based on our original algorithm, we can provide data on most engaged users or most attractive contents for the selected country. The solution was tested with administrators of such international brands as: Carlsberg, Bacardi and Mattel.
Additionally, thanks to the integration of Facebook statistics with our data, all the necessary information about your fanpages is now available with no need of going out from the Sotrender platform.
Companies using Sotrender can now track history of modifications of their accounts – add new Facebook pages to monitor, add new users to the panel and grant defined permissions to users.
The expansion is expected most of all to bigger companies and agencies that follow many campaigns and diverge rules and permissions for teams working on different brands.
Thanks to the online payment provider PayLane, Sotrender launches the convenient payment option with Visa, MasterCard and Maestro cards. Being aware how important the safety of online payment is, the creators of Sotrender decided to use a payment system that provides advanced verification processes of credit cards and debit cards.
What’s significant, PayLane provides a set of antifraud tools, including identity verification mechanisms using: AVS (Address Verification System), GeoIP, as well as CVV2 (Card Verification Value) and CVC2 (Card Verification Code). Verification and handling the payments are parts of a single complex service with no redirections to third-party payment providers – so that the entire process of payment proceeds on Sotrender’s website only.
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Read also an interview with Jan Zając PhD, Sotrender’s CEO and co-founder, on PayLane’s blog.