ESOMAR CEE Research Forum, that was hold in Cracow this year – was research boosterand knowledge exchange platform that gave possibility to promote international best practice and feature case studies that could be applied to business needs with a “global-to-local” perspective.
Sotrender’s team representative took part in an innovative and dynamic Fishbowl format discussion regarding development of online research. Esomar CEE Research Forum 2012 delegates had an opportunity to take a spin through our statistics and reports and to understand the importance of Facebook and social media in nowadays social perspective. Since consumer-to-consumer recommendations are a great way in driving sales, by mean of Sotrender we were able to show to ESOMAR CEE Research Forum 2012 participants how simple, cost-effective and useful Sotrender might be not only in understanding consumers behaviour in social media but to improve communication and establish engaging relationship with fans and consumers.
Klaudia Żyłka
Téa Liarokapi
Marta Bongilaj
