Esomar ResearchESOMAR CEE Research Forum, that was hold in Cracow this year – was research boosterand knowledge exchange platform that gave possibility to promote international best practice and feature case studies that could be applied to business needs with a “global-to-local” perspective.

Sotrender’s team representative took part in an innovative and dynamic Fishbowl format discussion regarding development of online research. Esomar CEE Research Forum 2012 delegates had an opportunity to take a spin through our statistics and reports and to understand the importance of Facebook and social media in nowadays social perspective. Since consumer-to-consumer  recommendations are a great way in driving sales, by mean of Sotrender we were able to show to ESOMAR CEE Research Forum 2012 participants how simple, cost-effective and useful Sotrender might be not only in understanding consumers behaviour in social media but to improve communication and establish engaging relationship with fans and consumers.