Just a few months ago, Facebook turned 13. At this point in it’s life, people think the platform doesn’t have much to hide anymore.  But based on questions we get everyday, we know that this is not the case. People always have tons of questions about Facebook, with one of the most common doubts people have is about the sources of Page Likes. They just want to know where their fans are coming from, and were here to tell you.

Page Like sources – Why are they important?

Page Like sources show you where and how fans find your Page. This information lets you plan ahead better, shows you which parts of your Page needs more work, and helps you to better understand your audience. Are they using mostly mobile devices? Is Facebook recommending your Page to users? Are ads effectively helping my fans grow? Sources of Page Likes can help find those answers.

Where can I find the data?

If you have access to Page Insights, You can find Page Like sources under the ‘Likes‘ tab. Facebook offers only a simplified view, where likes are grouped into five places where they can occur. It typically looks like this:

  • Your Page
  • Uncategorized Desktop
  • Your Posts
  • Page Suggestions
  • Others
Page Like sources in Facebook Insights.

Page Like sources in Facebook Insights.

To get more detailed data, you need to use 3rd party tools that pull data straight from Facebook’s API. One of those tools is Sotrender. In our app, sources of Page Likes are available for all users that have at least ‘Analyst‘ level access to the Page.

 

Poziom dostępu do Statystyk Strony dla różnych ról

After logging in, select the Page you want to look at and go to the ‘Audience‘ tab. You can expand the Sources of likes chart and even download it in .PNG, .JPG, or .PDF format.

Page Like sources in Sotrender app.

Page Like sources in Sotrender.

What do specific Page Like sources mean?

Page suggestion – People who liked your Page through an invite from an admin.

Timeline – People who liked your Page from the Likes section of their own Timeline or someone else’s.

Ads – People who clicked ‘Like’ in an Ad or Sponsored Story directing to your Page on desktop.

Mobile Ads – People who clicked ‘Like’ in an Ad or Sponsored Story directing to your Page on mobile.

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Registration – People you added to your Page as admins.

Mobile – People who liked your Page from a mobile device.

Wizard suggestion – People who liked your Page in the New User Wizard when registering for Facebook.

Profile connect – People who liked your Page on the Page itself or in a News Feed or ticker story.

Polubienia z poziomu paska aktywności.

Polubienia z poziomu paska aktywności.

Social plugin – People who liked your Page from an external site using a Facebook social plugin.

Recommended Pages – People who liked your Page from a Recommended Pages unit on the right column of Facebook

 

Sugerowane Strony wyświetlane w prawej kolumnie Facebooka.

Favorites – Other Pages that have liked your Page.

API – People who liked your Page through an app developed by a third party.

Page browser – People who liked your Page using Facebook’s Page Browser.

Mobile Page browser – People who liked your Page using Facebook’s Page Browser on mobile.

Hovercard – People who liked your Page from the popup window they get when they hover over a link that leads to your Page.

Polubienia Strony są możliwe również z poziomu Wizytówek.

Search – People who liked your Page from their search results.

Wyszukiwarka podpowiada propozycje Stron, które możesz polubić.

Page profile – People who clicked ‘Like’ on the Page itself.

Ticker – People who liked your Page from a story they saw about it in ticker.

Story likes – People who liked your Page from a story they saw about a friend liking it.

Facebook suggestions – Automatically suggested stories from Facebook about a friend liking your Page.

PYML suggestion – People who liked your Page after seeing a ‘Pages You Might Like’ (PYML) suggestion.

Page suggestions on liking – People who liked your Page after seeing the Page in suggestions upon liking another Page on desktop.

Mobile Page suggestions on liking – People who liked your Page after seeing the Page in suggestions upon liking another Page on mobile.

Fan context story – People who liked your Page after seeing a story of a friend interacting with the Page.

Sponsored story – People who liked your Page after seeing a sponsored story.

Page invite – People who liked your Page after being invited.

What about you? Do you know where your fans are coming from?

Do you know your audience? Order new report:Audience Scan