Similarly to Facebook Roles, Twitter offers your business the chance to assign different roles to users for managing ad accounts in order to enhance reliability and security. The main advantage presented is that different people will receive different roles through their regular accounts without having to provide the @handles main account password.
Another benefit is making it easier for people who manage multiple ad accounts by providing them a single platform to update their campaigns through the Ads page. To see how to assign different roles for multi-user login and their permissions, read our next article here
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