Tailored Audiences are a way to target your existing users and customers to create highly relevant campaigns. It lets you reach fans who already expressed interest in your business, meaning they’ll probably be interested in your social media activities.
There are three ways to use Tailored Audiences on Twitter:
- Tailored audiences from lists. These are audiences created by uploading your own list of email addresses, mobile phone numbers, Twitter IDs (user IDs or usernames), or mobile advertising IDs.
- Tailored audiences from web. This consists of people that have visited your website.
- Tailored audiences from mobile apps. These are the people that use your mobile app, and are collected with conversion tracking for mobile apps.