A small non-profit organization from Poland published a Facebook post that managed to collect the immense number of 2 million likes. How could this be possible? And what can small organizations and companies like Mother Power take from their successful story?

Engagement of users is one of the most important factors enabling evaluation of the quality of brands communications through social media. In this article we will try to explain what is the relation between the engagement and the reach of a profile, and we will show you how to use Sotrender in order to measure […]