A massive social media following doesn’t offer much benefit if you only have followers. Businesses with Facebook accounts learned this lesson a few years ago when Facebook moved to a model where pages must now pay to show content to some of their followers. A better strategy for social media utilizes the platform to drive […]

Majority of social media managers know that there is no general recommendation concerning the time to post on Facebook. On the contrary, every brand should determine its hours, adequate to the target group and its habits. The latter can change according to new campaigns or changes of Facebook’s settings. Sotrender will help you understand the […]