Real-time marketing recipe for success: The case of Suarez

In the 79th minute of World Cup game Uruguay – Italy Luis Suarez bit his Italian opponent Giorgio Chiellini. For Suarez, one of the biggest stars of nowadays soccer, it was the 3rd biting over last years! No wonder, the Internet memes flourished immediately. Furthermore, many brands tried to use this incident for their own […]

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Royal baby – what can you learn from the biggest brands’ reaction?

Since 22nd, July, almost all the media in the world has been obsessed with one topic. The royal baby. The biggest brands also joined the buzz about the newborn third in line to the throne, as it usually happens in the case of all big events. Sotrender checked whether they took advantage of this opportunity […]

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