Marketers know that measuring engagement metrics is important for an efficient social media strategy, but do you know why? For starters, checking your user engagement metrics allows you to see how loyal your fans are to your brand. In this post, we’re going to look into the reasons why high engagement rates on Facebook are […]
We all already know that analyzing social media data is crucial. Such an analysis helps us find out our audience preferences, improve our content performance and as a result optimize our strategy. Sometimes data is all we need to impress our boss or client and prove our hard work.
Modern marketers are blessed. With the rise of social media and the performance marketing capabilities that come with it, brands are better equipped than ever before to gain insight into how well their promotional efforts are working and why. These days, even the smallest companies have access to a wealth of data, and one can […]