No Facebook page is an isolated island – there’s always other islands nearby, with people coming to and from all of them. And you might think your island is doing well, but how can you really tell if you don’t benchmark your fanpage to nearby islands? Dropping the metaphor, this means that even if you choose your […]

Have you ever wondered who’s more popular on Facebook – Kim Kardashian or Kanye West? And who likes them more – men or women? How many Facebook users like cats, and how many are dog lovers? Who’s more popular – Sheldon Cooper or the actor behind him, Jim Parsons? Do the same people like both […]