Have you ever wondered who’s more popular on Facebook – Kim Kardashian or Kanye West? And who likes them more – men or women? How many Facebook users like cats, and how many are dog lovers? Who’s more popular – Sheldon Cooper or the actor behind him, Jim Parsons? Do the same people like both Star Wars and Star Trek (or according to the popular belief, Trekkies and Jedi don’t mix)? If the answer is yes – we can satisfy your curiosity. If you also have your own Facebook Page, we have something very special for you – Global Social Facts powered by Sotrender.
Fun facts for everyone, everywhere
Facebook is a huge repository of knowledge. There are over 1.5 bln users performing an enormous amount of different kinds of activities – liking, sharing, posting, and commenting all over the place. On top of gathering this knowledge from Facebook, we also gather demographic data. Combining these two, we can give you (almost) all the facts you need or want to know about Facebook users and their behaviour. You could already read some examples below, but that’s just a small sample of possible fun facts. They’re not just fun, they’re useful as well.
It’s not only good for social situations, where you want to show-off your vast knowledge of fun trivia. Knowing user behaviours is a crucial aspect of any form of marketing. The more you know about your potential customers, the more precise your campaigns can be. If you have any ideas for additional fun facts, drop us a line on firstname.lastname@example.org. We appreciate your feedback and will consider even the craziest propositions.
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Compare your results to the world’s average in Global Social Facts
But that’s just a start. Running a Facebook Page? Great, just connect your account to Global Social Facts and you’ll get even more data. Over the years, we’ve gathered over 50 TB of social media data (that is over 65 000 CDs or 2031 BluRay Discs), so we can now compare your Page to others from the same segment (with Facebook Pages that have a size similar to that of your Facebook Page). You’ll know what aspects you are doing better than your competition and what you need to improve on. Isn’t it awesome? We know it is.
You can check data concerning your demographics and your reach. You’ll find percentage of activities performed on your page, and how they compare to others in your segment (Facebook pages that have similar size to your Facebook page). We also track your engagement, telling you the exact number of different activities that were performed by your fans. We show you how you’re reaching people, whether through paid, viral, or organic reach. And of course, we compare all of this to benchmarks in your segmented group, allowing you to see how well you’re keeping up with the competition. I know it may sound very scary, but look how beautiful, informative, and legible our charts are. This is pure data art.
Still, that’s not everything. We also offer helpful suggestions for your page, showing you what you’re doing well and what you could be doing better. If you’re excelling in something, we’ll let you know. If you’re falling behind the competition when it comes to other aspects of social media communication, we’ll make sure you’re not left in the dark.
How do I get there?
Ready to start exploring Global Social Facts? That’s great. Wondering how to get to the land of Facebook page data? Just connect your Facebook profile by clicking this big blue box saying “Check your Facebook Page data”. You will be asked to authorize your Facebook account.
We do not gather any of your private data, we just need access to Facebook Insights to compare your Page with benchmarks. Moreover, if you run more than one Facebook Page, you will have a list of all of them and you can switch between them any time you want. It’s that easy, and you’ll get the most precise data you can imagine.