Fact. A whopping 92% of the people who visit your site aren’t ready to make a purchase just yet. Yes. They might have an interest and eventually convert, but they aren’t ready to make the leap of faith the first time they come to your site. It’s tough, isn’t it? No worries, though. That is […]
Analysis and reporting are inevitable elements of each social media manager’s work. As it can be a tedious and time-consuming task, it’s good to know how to make this whole process smarter and faster. Today, we’ll be looking specifically at Facebook ad reporting. Are you curious about how an ideal report should look like and […]
Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?