Wendy’s engages in rapid-fire banter with its customers and competitors. Old Spice is refreshingly weird. Target’s twitter feed is full of self-aware humor. These are just a few examples. For the most part, social media marketing appears to be light-hearted and fun.
The digital world has never been as powerful as it is today. That means that being invisible on the internet is pretty troublesome for brands, since much of your audience will be trying to find you there. But what can be just as bad is having a bad reputation online.
Social media is one of the most important means of communication for businesses today. But when businesses talk about social media, they usually focus on improving your brand awareness, reaching new clients, and connecting with your audience. However, they often forget very practical things businesses can do with social media. One of which is customer […]