You always hear the same phrase, “content is king”, in a hundred different variations. You spend so much time preparing your content strategy, study your audience demographics and interests, and create a whole content calendar just for them. You might even have hundreds of thousands of followers, but low reach and engagement, so what gives? […]

Last time you were here, we analyzed Instagram API data to see how the beauty salon and fitness center industries adapted to the lockdown. We suspected that they would be impacted by the COVID-19 lockdown, and we were right. Now, we are going to check how fast-food chains and delivery apps were affected by the […]

The growth of social media has made it easy for businesses to reach a wider audience. It has revolutionized modern marketing since businesses can easily and cheaply reach out to its customers through social media than through other channels. Businesses are, therefore, working to maintain active profiles on social media so as to ensure seamless […]