TikTok is rapidly becoming a key marketing channel for more and more brands. As a result, TikTok analytics tools are becoming essential in digital marketing, enabling brands to leverage data-driven strategies for growth and competitive advantage. Marketers need trustworthy, up-to-date data to track and evaluate the performance of their content and campaigns on the platform. TikTok analytics tools provide an overview of key metrics and audience engagement, helping marketers quickly assess their account status.
That’s why we’ve rounded up six tried-and-tested TikTok analytics tools to help you better understand how the platform works, measure the effectiveness of your posts, and identify what truly engages your audience on this dynamic – but often unpredictable – channel.
Each tool comes with its own unique features and strengths, so there’s a good chance you’ll find one that fits your current needs perfectly.
Introduction to TikTok Analytics
TikTok analytics has become an essential component of any successful social media strategy. As TikTok continues to dominate the social media scene, understanding your TikTok performance through robust analytics tools is no longer optional. It’s a game changer for brands, creators, and agencies alike. By leveraging the right TikTok analytics tool, you can unlock valuable insights into your audience behavior, track key metrics like engagement rates and follower growth, and fine-tune your content strategy for measurable outcomes.
TikTok analytics tools go far beyond simple vanity metrics. They provide access to a wealth of TikTok data analytics, including historical data, audience insights, and performance data that help you understand what’s working and what isn’t. Whether you’re using native TikTok analytics or exploring advanced analytics platforms, these tools empower you to monitor engagement, analyze audience demographics, and optimize your TikTok account for maximum impact. For businesses aiming to stay ahead of the competition, features like competitor analysis, trend analysis, and hashtag tracking are critical for identifying new opportunities and refining your social media strategy.
When choosing the best TikTok analytics tool for your needs, it’s important to consider key features such as data accuracy, real-time data access, actionable insights, and custom dashboards. The right analytics tool should offer intuitive dashboards, detailed analytics reports, and social listening capabilities to help you track brand mentions, monitor engagement trends, and discover top performing posts. Whether you’re a small business looking for simple reporting tools or a large enterprise in need of deep insights and custom reports, there’s a TikTok analytics solution designed to fit your goals.
Understanding TikTok metrics and how to interpret them is crucial for driving business growth and achieving TikTok success. From follower growth and video views to engagement metrics and completion rates, these analytics tools provide the deep insights you need to make informed decisions and elevate your TikTok presence. In the following sections, we’ll explore the best TikTok analytics tools available in 2025, highlighting their key features, benefits, and how they can help you achieve your social media performance goals.
By mastering TikTok analytics, you’ll be equipped to create content that resonates with your target audience, outperform competitors, and build a thriving TikTok account. Let’s dive into the world of TikTok analytics tools and discover which platform is the perfect fit for your business.
1. Sotrender
Sotrender is a social media analytics tool that also covers TikTok. It empowers marketers to track all the essential performance metrics – both organic and paid. From audience demographics (like age, gender, and location), to reach and engagement stats, to in-depth performance data for each individual post, Sotrender offers everything you need to assess your strategy.
Standout Feature: Content Performance
What truly sets Sotrender apart from other TikTok analytics tools is its Content Performance module. Rather than only analyzing single posts, it helps you identify which broader communication lines – like campaigns or content themes – are most effective for driving reach or engagement. The Content Performance section provides actionable insight into which content lines are most effective.
How it works
- You tag your TikTok posts with custom labels that align with your communication strategy. These tags can reflect product categories, departments, or content types like educational, humorous, trend-based, or real-time content (RTM).
- Once your posts are tagged, head to the Content Performance section – and voilà, your insights are ready to go.
You can evaluate each content line across key metrics such as:
- Total number of posts
- Total video views
- Average video views
- Average reach
- Total and average watch time
- Engagement metrics
- Unique Engagement Rate
- Share Rate & Unique Share Rate
- Activity Index & Average Activity Index
This type of analysis provides deeper insights into what drives visibility, engagement, and viewer interest. It is a powerful way to figure out which content is worth investing in – and which ones might not be delivering the results you hoped for in terms of visibility, engagement, or viewer interest.
Key Sotrender Features
- Complete analytics for all essential TikTok KPIs
- Advanced content and communication line performance tracking
- Summary reports and, on request, competitive benchmarking reports
Who is it for?
Sotrender is designed for agencies, media houses, and in-house marketing teams alike. In short: any marketer or social media manager who needs clear, reliable TikTok performance data.
It’s also ideal for marketers who want to monitor and enhance audience engagement on TikTok. Other social media management tools like Social Champ also help businesses manage content calendars, publish content, and analyze performance across various social platforms including TikTok, making them suitable alternatives for mid-sized businesses seeking cost-effective solutions.
One More Thing
A major advantage – especially for brands and agencies – is Sotrender’s user permission system. Unlike TikTok’s native analytics, which often require sharing account passwords for team access, Sotrender lets you assign access rights securely. That means safer account management and smoother collaboration across teams.
- Try it free for 7 days
- Check out all features
- Book a live demo
2. Brand24
Brand24 is a media monitoring and social listening tool that’s well-integrated with social platforms – including TikTok. It captures every public mention of your brand in both posts and comments. Brand24 also collects and analyzes TikTok data, providing brands with valuable insights into their online presence and audience sentiment. Unlike Sotrender, which focuses on analyzing your owned content, Brand24 is built to track the overall buzz around your brand, including from external sources.
Standout Feature: AI Insights
One of Brand24’s most valuable features is AI Insights. Powered by AI-driven data analysis, this feature helps users spot trends by generating a clear summary of key findings based on actual performance numbers. It identifies emerging trends worth incorporating into your communication strategy and provides a ready-made list of recommendations. Perfect for presenting to clients or plugging straight into your next marketing plan.
Key Brand24 Features
- Mention monitoring across platforms
- Sentiment analysis
- Influencer analysis
- Influencer discovery for TikTok, helping users identify and analyze relevant influencers for marketing campaigns
Who is it for?
Brand24 is ideal for those who want to track online buzz from multiple sources and quickly extract key insights. Whether you’re a small business (thanks to the simple dashboard) or a global brand (with advanced integrations), Brand24 can easily scale to your needs.
3. Exolyt
Exolyt is an analytics platform fully dedicated to TikTok. It offers a wide range of features – from tracking your own performance and benchmarking competitors, to deep trend and market analysis. Exolyt enables detailed competitor performance analysis, allowing you to compare and analyze how different brands or accounts are performing on TikTok to inform your strategy. Exolyt provides access to a comprehensive set of TikTok metrics, including views, likes, comments, and follower growth. You’ll find tools for monitoring platform trends, sound usage, hashtags, and sentiment – along with all the essential KPIs TikTok marketers rely on.
Standout Feature: Influencer Campaign Analysis
A standout addition to Exolyt is its Influencer Campaign Analysis feature – especially useful for brands and agencies running large-scale collaborations with influencers. It gives you direct access to detailed influencer performance stats, so you can keep a close eye on campaign progress, spot any negative feedback early, and respond proactively.
You can also compare the performance of all influencers within a campaign to see who’s driving the best results. Through Exolyt’s campaign analysis, brands have discovered valuable information about influencer impact and audience behavior.
Key Exolyt Features
- Analytics for your own TikTok activity
- Competitor and market analysis
- Influencer campaign monitoring
Who is it for?
Exolyt is built for influencer marketing agencies, media houses, and brands that rely heavily on TikTok and run frequent influencer campaigns. If you need a tool that covers both in-depth analytics and campaign tracking, Exolyt is a solid pick.
4. Sprout Social
Sprout Social is a full-featured social media management platform. It’s not just about analyzing your results – it also lets you plan and optimize content, for example, by identifying the best time to post. Sprout Social includes a content calendar to help users schedule and organize their TikTok posts for consistent delivery. It includes a moderation module, too, allowing you to respond to comments and messages across your social channels, including TikTok.
Standout Feature: Moderation
Moderation is especially useful for large brands that publish frequently. With Sprout Social, no comment or message goes unnoticed. Responding quickly to your audience is key to building a loyal, engaged community – and boosting your visibility on the platform.
Key Sprout Social Features
- Social media publishing
- Comment and message moderation
- Social media performance analytics
Who is it for?
Sprout Social is best suited for larger marketing teams looking for an all-in-one solution to manage and measure their social media activity in one place.
Not every creator or brand is ready to invest in a paid TikTok analytics tool right away. Luckily, there are some free options that still offer valuable insights – especially if you’re just getting started.
Below you’ll find two free tools: one for analyzing your own content, and another for analyzing any public TikTok profile – including competitors and influencers.
When choosing between these options, consider which features and data access will help you find the best tool for your TikTok analytics needs.
5. TikTok’s Native Analytics Tools
Like Facebook and Instagram, TikTok offers built-in analytics – and yes, there are two of them. You can access TikTok insights through TikTok Business Suite and TikTok Studio, both available via the mobile app and desktop.
The Business Suite provides slightly more basic data – things like total video views, profile views, follower count, comments, likes, and shares over a selected period.
TikTok Studio goes a step further. It includes all the basics but adds more detailed insights, particularly at the post level.
For example, you can see which search queries led users to a specific video.
Pros
- Completely free
- Offers a solid amount of data
- Accessible from mobile and desktop
Cons
- No access to competitor analytics
- No way to grant limited access to team members (you’d need to share the full account login)
6. Countik
Countik is a free TikTok analytics tool that provides key performance data for any public profile – including competitors.
It shows data such as:
- Total number of followers
- Total number of likes
- Number of videos published
- Overall engagement rate
- Average views, likes, comments, and shares per post
Some metrics, like total followers and likes, are even displayed in real time.
You’ll also get a breakdown of the most recent posts (up to around a dozen), along with basic performance metrics like likes, comments, views, saves, and engagement rate. There’s no sorting or filtering, but you can download the data in CSV format. This makes it easy to quickly identify your top videos based on engagement and view metrics.
Pros
- Free insights for any TikTok profile
- Real-time follower and like counts
- CSV export available
Cons
- Unclear how some metrics are calculated (e.g. engagement rate)
- Data accuracy isn’t always guaranteed
Our verdict: For a quick, one-off check or basic benchmarking, Countik does the job.
TikTok Analytics Tools – Find Your Perfect Fit
There are many TikTok analytics tools on the market – and each one offers a different mix of features. That’s why it’s worth testing a few to find the one that best suits your current needs. For example, Exolyt might be too feature-heavy if you’re only looking for the basics, while Sotrender could be the perfect match. And if you’re just starting out, TikTok’s native analytics tools might be all you need for now.
Some TikTok analytics tools also provide advanced analytics for TikTok hashtags, helping you optimize your reach and discoverability on the platform.
Remember, most paid tools – like Sotrender, Brand24, or Exolyt – offer a free trial. It’s a great way to explore the platform, see if it meets your expectations, and make a well-informed decision. You can even request a live demo and get answers to your specific questions.
Start your free 7-day trial with Sotrender today and get access to detailed TikTok performance insights tailored to your brand.
