Every business today experiences cut-throat competition. There are hundreds, if not thousands, of other businesses with products/services that are very similar to yours. In such a scenario, standing out among competitors and getting the right exposure becomes very important. This is where the perfect marketing plan pays off.

Being a marketer myself, I am familiar with tips, hacks, and tools that contribute to crafting the perfect marketing campaign. In this particular article, I am going to compile a list of my top favorite (tried and tested) marketing tools that every small, medium and large business should use.

Whether you’re a startup founder or a member of a large enterprise, here are the tools to use to create and boost your marketing campaign.

Here you go!

ProofHub for Project Management

Proofhub dashboard

“The one place for all your projects and team collaboration.”

What does ProofHub do?

ProofHub is a project management and collaboration platform that brings together all the tools a growing team or business needs. With ProofHub, you can manage everything from planning, collaborating to tracking and delivering a project on time. The key features of this software solution include Discussions, Chats, Announcements, @Mention, Gantt charts, Kanban board, Task lists, Calendar view, Milestones, Timesheets, Multiple timers, Custom reports, Custom roles, API, and more. Additionally, it supports integration with Google Calendar, iCal, Box, Dropbox, Google Drive, and OneDrive.

How much does ProofHub cost?
ProofHub Essential: $45 /month billed annually
ProofHub Ultimate Control: $89 /month billed annually

Sotrender for Social Media Analytics and Moderation

social media analytics

“Analyze social media like a pro.”

What does Sotrender do?

Sotrender is a social media analytics and social inbox application that enables you to derive hidden social insights and actionable analytics within minutes. The information you get using this application enables you to optimize social media, measure ROI on social media, and stay ahead of your competition. Sotrender allows you to simplify reporting and easily create custom reports to fit your specific needs.

Apart from data analytics, users can reply to conversations in Messenger and comments on regular posts and ads on Facebook.  What’s more, Sotrender also sends email notifications indicating the number of negative comments and unread conversations. This allows users to stay on top of what other moderators are doing and never miss a comment.

How much does Sotrender cost for analytics?
Basic: starts at $20/month ($35 with social inbox)
Medium: starts at $25/month ($45 withsocial inbox)
Advanced: starts at $60/month ($85 with social inbox)
Professional: starts at $115/month ($145 with social inbox)

Analyze your social media performance

Omnisend for Ecommerce Marketing Automation

omnisend marketing tool

Omnisend is a marketing automation platform that allowed you to send automated emails, SMS, and push notifications quickly and easily. Equipped with a visual drag-and-drop builder plus tons of life-cycle critical templates to get you started, implementing marketing automation is painless.

Aside from easy-to-use automation, Omnisend makes email creation simple with the same visual builder. Pop-ups, landing pages, forms, and a gamified Wheel of Fortune sign-up form—all are created simply and come with 100% customizable templates for quick start needs. Sales and campaign reporting, sync with Google and Facebook for retargeting ads, and smart segmentation for better targeting, Omnisend does it all with ease.

How much does Omnisend cost for marketing automation?

Basic Email Marketing: Free

Standard: Starts at $16/month (includes automation)

Pro: Starts at $99/month (includes free SMS credits)

Enterprise: Custom

Ahrefs for Keyword Research

Ahrefs overview

“Tools to grow your search traffic, research your competitors and monitor your niche.”

What does Ahrefs do?

Ahrefs is a popular digital marketing analysis tool. With Ahrefs, you can create audit reports, backlink analysis, URL rankings, competitive analysis and more with a few clicks. A majority of businesses use this tool to analyze competitor keywords, SEO backlink analysis, and website analysis.

How much does Ahrefs cost?

Lite: $990 /year
Standard: $1,790 /year
Advanced: $3,990 /year
Agency: $9,990 /year

Crazy Egg for Website Optimization

Crazy Egg dashboard

“Make your website better. Instantly.”

What does Crazy Egg do?

Crazy Egg is a website optimization tool that provides in-depth insights into customer behavior on your website. It gives you ultimate control over your business website and is extremely easy-to-use. If you’re looking for a highly innovative website analyzer and optimization software, Crazy Egg would be a great choice.

How much does Crazy Egg cost?
Basic: $24 /month
Standard: $49 /month
Plus: $99 /month
Pro: $249 /month
Custom: Available by quote

HubSpot for Content Marketing

HubSpot marketing landing pages

“There’s a better way to grow.”

What does HubSpot do?

HubSpot is a popular CMS and marketing automation platform that makes it easier for businesses to reach and engage their target audience. There are features in HubSpot that can be used to build a content marketing campaign that actually makes people, basically targeted audience, interested in your products/services.

How much does HubSpot cost?
Starter: Starts at $35 per month
Professional: Starts at $560 per month
Enterprise: Starts at $2,240 per month

Wistia for Video Marketing

Wistia dashboard

“Build your brand with binge-worthy content.”

What does Wistia do?

Wistia is a video hosting service that works for businesses from various scales and industries. Wistia aims to help businesses increase brand awareness and generate new, engaged leads by creating and promoting customized videos matching the overall brand of the business. Additionally, Wistia ensures seamless integration with an array of third-party applications that can make your online marketing efforts stronger.

How much does Wistia cost?
Free: $0 /month
Pro: $99 /month
Advanced: Available by quote

Canva for Drag-And-Drop Designing

Canva get started page

“Design anything. Publish anywhere.”

What does Canva do?

Canva is a simple design platform that serves the needs of businesses, organizations, and individual professionals alike. With Canva, you get the tools to create amazing and professional quality graphic designs with simple drag and drop. This online design solution also offers a vast collection of photographs, graphics, and fonts that makes creating stunning designs and visuals a breeze.

How much does Canva cost?
Canva Pro: $12.95 /team member /month
Canva for Enterprise: $30.00 /team member /month

Buffer for Social Media Scheduling

Buffer dashboard

“Build your audience and grow your brand on social media.”

What does Buffer do?

Buffer is an internet-based app designed to simplify managing content across all social media platforms. The app enables your business to create, schedule, and share posts from all your social media accounts at once. It also makes it convenient for you to access important design tools like WordPress, Chrome, RSS readers, etc within one tool.

How much does Buffer cost?
Pro: $15/month
Premium: $65/month
Business: $99/month

BuzzSumo for Influencer Marketing

Buzzsumo heading

“Collaborate with the influencers who matter.”

What does BuzzSumo do?

BuzzSumo is a popular tool among marketers. BuzzSumo search tool enables you to amplify your business’s reach by finding the most engaging accounts relevant to your brand or niche. Using this platform, you can engage with potential influencers and use their social network to reach your target audience in a more impactful way.

How much does BuzzSumo cost?
Pro: $99 /month
Plus: $179 /month
Large: $299 /month
Enterprise: $ 499+ /month

MailChimp for Email Marketing

mailchimp logo

“Launch your brand with confidence.”

What does MailChimp do?

MailChimp is an email marketing service designed to fit the needs of both small enterprises and big businesses. It enables its users to effectively use email to engage and follow up with customers, market products/services with greater accuracy, and increase conversion rate. The solution is easy to use and extremely affordable. With MailChimp, you can create, execute, and analyze ad and email marketing campaigns like never before.

How much does MailChimp cost?
Free: $0
Essentials: Starting at $9.99 a month
Standard: Starting at $14.99 a month
Premium: Starting at $ 299.00 a month

Newoldstamp for Email Signature Marketing

Newoldstamp overview of toolWhat does Newoldstamp do?

Newoldstamp is an email signature marketing platform that helps to standardize email sign-offs across the whole organization and turn business correspondence into an effective marketing channel. By including clickable links and interactive buttons to your business communication, you can drive additional traffic to your website or landing page, upsell products and announce online and offline events.

How much does Newoldstamp cost?

Free: 0$

Small business: starting from $2 a month per signature

Corporate: starting from $0.99 a month per signature

Nutshell CRM for CRM

Nutshell CRM

“The sneaky powerful CRM that turns more of your leads into wins.”

What does Nutshell CRM do?

Nutshell CRM is the tool one needs to convert leads into customers. Sales automation, pipeline management, contact management, performance tracking, and reporting, and team collaboration are the key highlights of this tool. The CRM solution is basically built to simplify every aspect of the journey your lead goes through until final conversion.

How much does Nutshell CRM cost?
Starter: $19 /user/month
Pro: $35 /user/month
Pro Plus: Available by quote


Marketing stands above everything else in today’s business world. And using the right online marketing tool to plan, create, analyze, or evaluate your marketing campaign can help you amplify the overall impact. With this post, I’ve made an attempt to make you familiar with what kind of online marketing tools would work best to boost business and how you can use them to your business’s advantage.


Vartika Kashyap

Vartika Kashyap is the Marketing Manager at ProofHub — leading project planning and time tracking software. From contributing to websites such as The Huffington Post, Business.com, Elearning, Dzone, and The Next Web to becoming LinkedIn Top Voices in 2017 and 2018, she has recognized amazing new ways to reach the audience. She weaves stories about productivity, team building, work culture, leadership, and common workplace events. She also loves to read and travel to new places.