UPDATE: Twitter’s Lead Generation Cards are no longer an available format on the Twitter Ads platform. For other formats that still are available, check out the links below.
Twitter Lead Generation Cards are used to help users express interest in what brands have to offer. Your followers can now send their emails or form of contact with your brand by interacting with a tweet. This simplifies things for users so that they don’t have to exit Twitter to share information or fill out any forms.
When a brand enables Lead Generation, their expanded tweets will have a button with a description of their offer and a call to action. The card automatically fills in the user’s info, and they just have to click a button to send you their details.