A Twitter Video App Card is another type of App Card (an ad promoting a mobile app). However, with video being the most engaging type of content, Twitter introduced another way to interact with cards. You can upload a video up to 1:40 minutes long that shows what your app can do.
Why are Twitter Video App Cards good for my app?
You might be wondering why you would need another type of Card or why a Video Card is better than Image Card. Well, let’s see what Twitter itself has to say about it:
- Attract higher quality app installs: The Video App Card shows people a preview of your app, resulting in a more educated — and more qualified – user. In beta, we saw that this highly engaging format helped some advertisers nearly triple their conversion rate from app click to install (Source: Twitter internal data).
- Captivate your audience: The Video App Card autoplays in timelines, giving you an opportunity to engage your audience with attention-grabbing content at all points throughout their day.
- Connect with users in a format that they consume frequently on Twitter: Recent research shows that 82% of Twitter users watch videos on Twitter, and 90% of video views on Twitter are on mobile devices.
- Leverage our unique targeting capabilities: You can use our entire suite of targeting tools, including interest, keyword, device, location, and tailored audiences to ensure that you’re reaching the people most likely to be interested in your app, at just the right time.
To get Video Cards (and any other type of Cards) you have to create an ad account on Twitter.