UPDATE: Twitter’s basic app card is no longer available as a standalone function, creating an app card must be done with an associated image or video. Check out the links below for more.

A Twitter Basic App Card is a type of Twitter Card that is used to promote mobile apps. Like other types of Twitter Cards, it needs to meet a certain set of requirements.

  • Tweet copy: 116 characters are available (24 characters are used for images).
  • Custom icon image size: 144 x 144 pixels.
  • File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.
  • Title/price: Pulled from the app store.
  • Call-to-action options: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect, and Order.

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Read More:
  1. What is Twitter Image App Card?
  2. What is a Twitter Website Card?
  3. What is a Twitter Video App Card?
  4. How to Conduct an Excellent Twitter Audit in 15 Minutes