UPDATE: Twitter’s basic app card is no longer available as a standalone function, creating an app card must be done with an associated image or video. Check out the links below for more.

A Twitter Basic App Card is a type of Twitter Card that is used to promote mobile apps. Like other types of Twitter Cards, it needs to meet a certain set of requirements.

  • Tweet copy: 116 characters are available (24 characters are used for images).
  • Custom icon image size: 144 x 144 pixels.
  • File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.
  • Title/price: Pulled from the app store.
  • Call-to-action options: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect, and Order.

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Read More:
  1. What is Twitter Image App Card?
  2. What is a Twitter Website Card?
  3. What is a Twitter Video App Card?
  4. How to Conduct an Excellent Twitter Audit in 15 Minutes


Magdalena Poprawa

Content Marketer

Law and communication design student, in love with social media law, coffee and Disney movies.