Facebook still doesn’t have a ‘dislike’ button, but people still have plenty of ways to tell you they dislike something. They can use comments, hate reactions, or giving you a low star review. And when they do any (or all) these things, you still have to make them happy. Follow these rules, and it will be easy:

Rule 1. Do not argue

Don’t try to argue with any of those people. You will never win if they want to upset you or prove your company untrustworthy. The first thing to do is decide whether the user is just a troll, if he had a bad day, or if your business is actually at fault. If it’s the latter, you have to respond. Otherwise, leave the negativity be. Arguing will do more harm than good.

Rule 2. Be Nice

It can be hard, but it’s a must. Don’t trust your feelings, they will betray you. Some people wait for you to lose your nerves so they can get some attention. Don’t get caught up in their games. Smother them with kindness and good manners, and you’ll come out looking like the better brand.

Rule 3. Do not offend

Some negative comments may be caused because you were a bit insensitive. For example,  by posting something that negatively frames someone, or maybe by overgeneralizing an issue. It’s okay, it happens sometimes. In these cases, you have to apologize and make sure to remove the offensive content.

Rule 4. You can’t answer every comment

You simply can’t. There’s often too many, and some that are pointless to respond to. Troll comments and people tagging their friends for example. Of course your response rate is important, but there isn’t any point in responding to everyone who comments with a single emoji.

Rule 5. Don’t lie, keep promises

Lying is bad. It’s not going to do any good for you or your customers. If you want to be seen as a business clients can rely on – you can’t lie or not deliver on promises.. And if you say that you are going to announce the results on Friday, they have to be announced on Friday. Even if something horrible has happened. Just make sure to only make promises that you know you can keep.


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Read also:
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  2. What is the Facebook Algorithm?
  3. What does it mean to boost a Facebook post?


Magdalena Poprawa

Content Marketer

Law and communication design student, in love with social media law, coffee and Disney movies.