FIFA World Cup in Facebook marketing – you don’t need to be a sponsor to hijack news and engage fans

Recently social media have been overpowered by football excitement. The biting of Suarez,  the staggering victory of the German team over Brazil and finally brave fight for the Cup were only a few pretexts for brands to use the real-time marketing. Sponsors of the FIFA World Cup paid huge money and tired to use the sponsorship also for social […]

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