Instagram is booming! The platform recently surpassed 1 billion users worldwide. And it’s not just user growth that’s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook’s News Feed.
Instagram, which is currently a leading social media channel for the majority of brands, is still holding back a lot of information from marketers. Unfortunately, the API changes in 2018 made it impossible to monitor competitors’ performance on Instagram. We knew that the situation didn’t seem to be optimistic for a few months now. But […]
Instagram Stories are used by over 400 million people. Every single day. Worldwide. Sounds like it has a lot of potential, doesn’t it? And making stories is a blast too. Adding all those gifs and funny stickers to a short video or quick pic. And let’s be honest; each of us can make one. But […]