If you’re not building a personal brand on Instagram in 2021, you’re leaving opportunities on the table. Your personal brand is not only your work. It encompasses who you are, why you work, how you work, and what you do for your audience. 

Videos are on the rise. No matter which industry you are operating in, B2B or B2C, video marketing has become one of the most popular formats of awareness and engagement. No wonder it is mainstream now. But here’s the thing about video content. Creating virality through videos is more complex than you think.

Social media has always been a major communication preference between companies and their customers. It is one of the ways customers provide feedback that will help the company improve on their products or tell if they are on track.