Starting November 15, 2025, Facebook will introduce several API changes that directly affect the availability of certain metrics in Sotrender and other social media analytics tools.
Below is an overview of the changes that will take effect in Sotrender on November 13, 2025.
You can find full details about these API updates on Facebook’s official page.
Removal of the Fans Metric
Beginning November 13, 2025, the Fans metric will no longer be available.
You’ll still be able to analyze the Followers metric, which will remain accessible.
This change is part of Facebook’s gradual transition to the New Page Experience (NPE), where only the number of followers is available. In recent months, Facebook’s API has already been returning follower counts in response to fan count queries for most pages.
Because of this update, metrics based on fan count will be recalculated in Sotrender. From now on, Engagement Rate for Facebook and Relative Interactivity Index for Facebook will be calculated using the number of followers rather than fans.
What’s more:
- Fans by country will now become Followers by country.
- The Top languages metric will be removed from this section (no longer available via API).
- For some metrics, the range of available historical data may be shortened – data will be available from the moment we started collecting the specific metric.
- For followers and related metrics, most profiles will have around two years of historical data, or data available from the moment the profile was added.
Changes to Impression Metrics
The method and data source for impressions at both the profile and post level will be updated.
- Profile-level impressions should now align more closely with the data shown in Facebook’s Business Manager.
- The Viral impressions metric will be removed.
- A split between organic and paid impressions will be added.
[Coming soon] A new breakdown will show impressions from followers vs. non-followers, helping you see whether posts reached new audiences or mostly engaged existing followers.
New Reels Views Data
Additionally, starting in November, we’re introducing more detailed Reels views data for public profiles – independent of the API changes.
This update means more complete insights for both your own and competitors’ profiles:
- Full Reels views metrics will now be available for your own connected profiles. Previously, some Reels published on a profile might have been missing.
- Post-related metrics may change retrospectively, as newly fetched data will include more Reels.
Reels will now appear on the posts list for each profile.
