Metrics on Twitter are similar to metrics in other social media, although the labels for these metrics may be different.
The most important Twitter metrics are:
- Tweet impressions – The number of times your tweets appeared in users’ timelines.
- Profile visits – The number of times people visited your profile.
- Mentions – How many times your profile was mentioned by other users.
- Followers – The number of people who follow your Twitter profile.
You can find data of these metrics at analytics.twitter.com.
All of these metrics are important, but the most important are Profile visits and Followers. They show how people engage in your communications and if they are interested in your brand. Pay attention to these metrics and monitor any changes.