Finding the best time to tweet on Twitter isn’t as simple as you might think. Even though you can (and should) post more often than on other social media sites, you still have to post at the right times to maximize your performance.
Why should I care what time I tweet?
Even if you have the wittiest, funniest, world-changing tweet to unleash upon the internet, it won’t matter if nobody sees it. Do you want people to see your tweet? Do you want them to engage with it? Then you have to publish it when people are watching.
The average life expectancy of a tweet peaks at approximately 18 minutes. This means that 18 minutes after your tweet is published, it will only gets less and less engagement. That’s not a large window to have your voice heard.
So what time should I tweet?
It depends. But if you want a quick and easy answer, we can make it simple: evenings and night time tweets get the most engagement, on average.
Want the real, more complicated answer? You’re going to have to know who your audience is, test to see when they are most active, and start tweeting accordingly. Tweeting in the evening and at night will only get you so far.
If you want maximize your performance, you have to do some research first. You have to experiment. Start tweeting at different times. Especially at less popular times, like in the early morning. Since there’s less activity than, your tweet might just stand out from the crowd.
After that, you have to analyze your performance to see exactly which times got you the most engagement. With this information in hand, you’ll know exactly what your best times to tweet are.