Yes, it can. Any social media channel can. The only catch is that you have to do it wisely.
YouTube is one the biggest social services around. It’s not only a place to post videos. The videos themselves are a great tool to build brand awareness. Video is one of the most engaging formats for customers.
You can your build brand awareness with the help of YouTube in two ways. One way is to create your own brand or product-bound channel and start uploading videos there. The videos have to be in line with your general communication strategy.
However, people aren’t very eager to engage brand or company profiles, unless you are already a massive brand. You can target ads to your ideal target group and try to post relevant and entertaining content, but that’s the long way.
The other way to build brand awareness with YouTube is by collaborating with other YouTubers. Like regular celebs, a YouTuber endorsing your product can help spread the word about it to their audience or even encourage them to start using it.
Remember that picking a YouTuber to work with needs to be done carefully. They have to be an authority within your target group. They can be very niche and still get you good results. As long as they’re a real authority figure. How do you know which influencer is best for your service? You’ll have to run some research on your target group’s interests.