video marketing

7 Video Marketing Myths You Need to Stop Believing Right Away

Video marketing is the use of video content to promote your product, service, or brand as a whole. This can include creating and sharing promotional videos on social media, using videos in advertising campaigns, and incorporating videos into your website or blog content.

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How to Build a Sales Pipeline Using Video Marketing

It would be unthinkable these days for buyers not to do online research before making a purchase. In fact, 2/3 of all consumers check out products online before deciding to buy.  Thus, it is now prudent to focus on providing accurate and useful information about your products. This is a new shift in the sales […]

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facebook gif comments introduction

Facebook introduces GIF button in comments – and its impact on brands

Even though its word is one of the harder things to pronounce – which sparks a lot of arguments between people, GIFs are a personal favorite to many and can help you express yourself easily and with a lot of humor. Their introduction into Facebook comments may also change the face of brand interactions with […]

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