Video marketing is the use of video content to promote your product, service, or brand as a whole. This can include creating and sharing promotional videos on social media, using videos in advertising campaigns, and incorporating videos into your website or blog content.

Videos are on the rise. No matter which industry you are operating in, B2B or B2C, video marketing has become one of the most popular formats of awareness and engagement. No wonder it is mainstream now. But here’s the thing about video content. Creating virality through videos is more complex than you think.

Are you wondering how to create engaging video content? In this article, we’ll go over some of the things you can do to create video content that will keep your audience invested.