The Academy Awards Ceremony is coming up soon! While you’re guessing the winners and losers, your brand can be also be awarded… by making the most of real time marketing.

Remember what happened two years ago, when Kate Middleton gave birth to her son George, nicknamed the Royal Baby? The media was completely swarmed with ads and content concerning the newest member of the British Royal Family. Some were fun, some were mean, but the most important thing was timing. Whoever was first to post or […]

Social media has become a super powerful marketing tool for brands. Still we have to remember that first of all, it’s also a source of entertainment for users. That’s why it’s crucial to diversify published content and relate to current events, if possible in a light and funny way. Yesterday’s April Fool’s was a perfect occasion […]