This question is tricky and there is no universal answer. Before you decide to either manage your activities alone or hire a professional, you should take a few factors into consideration:
- Your skills in marketing, analytics, and social media. It’s not enough to know what Facebook is. You should understand how it works and be aware of the latest changes and updates. Managing profiles without at least a bit of knowledge can do more harm than good. You need strategy, analytics, and implementation of the highest quality – if you can’t deliver, think about getting an agency to help you.
- Your marketing budget. Hiring an agency means extra costs every month. So you need to be prepared for it. If you have some knowledge about marketing and social media, it may be better to spend this money on Facebook Ads or dedicated content.
- Your time. If you can spend a lot of time on building your brand awareness on Facebook, an agency might not be needed. If you lack not only the skills but also the time, involving an agency in your marketing efforts might be the better option.