Yes, and no. 😉
As you most probably know, you have access to your Instagram Insights only from your mobile app, and once you switch your profile to a Business Profile.
However, there is now a way to see your Instagram data from a desktop device – via Facebook’s Creator Studio.
How to access Instagram Insights from a desktop device
In order to have the possibility to see data about your Instagram performance from a desktop device, you first need to connect your Instagram Business Profile (or Creator Profile) to a Facebook Page.
Once you do this, just go to the Creator Studio, choose Instagram at the top of the page and then Insights tab from the menu on the left.
If you’re wondering what Creator Studio is, it’s a native platform within Facebook, from which you can publish content, manage it and analyze its performance.
You’ll see all the same data that you see on the mobile app, also for the last 7 days only. The only difference is that the data will be presented in a slightly different view.
Here’s an example:
Even though the desktop version may make it easier and more convenient to view and analyze your data, it’s still not a perfect way of understanding your performance, especially in longer time periods.
Other options to analyze Instagram data on a desktop
We totally understand if you prefer to analyze your Instagram data on a desktop rather than on a limited mobile screen. It’s completely understandable also if you feel that what Instagram Insights has to offer is not enough for you.
Apart from using Creator Studio, you can also take advantage of external social media analytical apps that are available on the market. One of them, which you may or may not have heard of, is Sotrender.
Sotrender helps to analyze Instagram performance in a longer time period, understand your audience’s interests and behaviours, but also generate comprehensive reports.
There is a 14-day free trial so you can easily test this tool anytime to see if it fits your needs and offers the data that you seek for.
One may say that Instagram Insights are a perfect fit for them, especially having them on a desktop device, but for many marketers they can definitely be a limitation when it comes to drawing conclusions from data and improving marketing strategy.
There is no good or bad choice when it comes to whether one should or should not use an external social media analytical app. Listen to your heart and think about your real needs and budget first. 😉