Before you spend money on Facebook ads, try exporting data from Facebook Insight. You can find out a lot about your audience and their behaviour this way.

Facebook gives you the possibility to export fanpage data from the administrator panel into a report. To download a Facebook report, do the following:

  1. Go to your Facebook Page and click on the Insights button.
  2. Click on the Export button.
  3. In export insights data window choose type of data.
  4. Choose between Page data, Post data and Video data.
  5. Choose the date range (it has to be shorter than 180 days) and the file format (.xls or .csv format).
  6. Click Export and wait for your download to finish.

If you want more detailed reports, you can use a tool like Sotrender. You can get tons of reports with more data and insights than those provided by Facebook.

Start analyzing your Facebook performance


Read more:

  1. How do I check Facebook Insights?
  2. What Facebook metrics should I check?
  3. Can Facebook help me with building brand awareness?