ux and social media

Social Media and UX Research Methods: The Perfect Combination

Social media has always been a major communication preference between companies and their customers. It is one of the ways customers provide feedback that will help the company improve on their products or tell if they are on track.

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ux analytics

UX Analytics 101: What is UX Analytics, Why It’s Needed, & How to Use It

The success of every product depends on how well it fulfills the needs of its users. Creating a positive and useful experience for your end-users is the best strategy there is to gain their trust and loyalty.

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business, computer, work, suit

Why does your brand’s online reputation matter?

The digital world has never been as powerful as it is today. That means that being invisible on the internet is pretty troublesome for brands, since much of your audience will be trying to find you there. But what can be just as bad is having a bad reputation online.

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