Younger generations are quickly drifting from good-old Google to social media sites for brand discovery. For these young adults who are all set to enter the business world, social media is the new cool to explore trends and search for products.

As a company representing yourself on social media, you’ll have to pick the right people to manage your profiles. You have to decide whether you want to utilize both social customer service and community management, though. How do you decide if you need only one of them or both? Are they the same thing, two […]