Social media marketing might seem easy, but in fact, it involves a lot of complex tasks. You usually start off with a strategy for your social media channels, then you analyze their performance, prepare summary reports and finally, decide on how to optimize your activities to achieve better results. We all know that it takes […]

As a business owner, you should be concerned with the growth of your organization. Your marketing strategy is vital to your continued growth. Analytics are a powerful window into the effectiveness of that plan.  Facebook analytics are an especially critical element of growth marketing. Your social media strategy is a great way to get your […]

On Monday, October 4th, we all experienced Facebook-owned social channels being unavailable. It made the majority of social media users feel insecure, but the situation impacted people working in the marketing industry even more.