According to the latest stats, YouTube has over one billion users. That’s one-third of all the people on the internet. This audience generates billions and billions of views every day. Moreover, almost 80% of these views are not from the USA, where YT is originated. 88 local versions in different countries all over the world make sure of that.

Who is on YouTube?

YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. Over 90% of users are older than 18, contrary to common belief that a vast majority are younger. And on top of that, 25% of them are even older than 25.

YouTube also gathers a lot of vloggers who simply want to make money with advertisements by bringing traffic to their profiles. And if a YouTube profile isn’t enough (which it usually isn’t), it’s also a great way to guide people to your website or online store.

What do people share on YouTube?

People share videos on YouTube. The types of videos can be anything, ranging from clips from movies, to university lectures, to global news. You’ll find almost every niche of content on YouTube, as long as it’s not to graphic.

Popular accounts on YouTube

According to Yellow Social Media Report, 28% of large businesses have a presence on YouTube, and that number is only increasing. Brand’s like WWE and Get Movies do great on YouTube, but the people getting the most hits on YouTube are actually personal brands. The channel with the most views is PewDiePie, a let’s-play video game channel, followed by a music artists such as Justin Bieber and Rihanna.

YouTube is a great place to share any videos your brand has or to build your brand image. Just make sure that your audience is on YouTube and that you have visual content that they’re interested in.

Start analyzing your YouTube performance

Read more:
  1. What is YouTube?
  2. How do I create a YouTube channel?
  3. What should I post on YouTube?