Automatic reports

Meet your audience and understand their behaviours

Simply put, social media is people. To manage a successful social campaign you need to understand the preferences and needs of your customers. We provide demographic data and behavioural segmentation of your engaged users. This information is necessary for you to improve your content and performance. At the end of the day, it’s crucial for reaching your KPI’s.

1 Understand demography

Get to know who your fans and the people you reach. It's vital to know who you're communicating with.

2 Find their behaviours

Find out when your audience is active, what they're doing, where they come from, what they like, etc. Their behaviour is important for every decision your brand makes.

3 Identify ambasadors

We divide your audience into different segments based on their activities. Learn how to change casual fans into brand ambassadors.

4 Adjust strategy

Knowledge is the key to success in social media. Understanding who you're talking to and what they expect will help you adjust your content strategy, winning you new leads and clients.

What more Sotrender has to offer?

Automatic reports

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