If you’re asking to know if someone will know that you saw their video, don’t worry much – yet. This is pretty simple, there are 3 options.

  1. You uploaded a video and want to check views there. This isn’t exactly possible, but you can tell who saw it for sure by checking who liked the video. Here’s what counts as a view though: If a viewer clicks on your video to enable sound (it’s autoplayed with sound off) or watches more than 3 seconds of the video (or 5% minimum of a 60 second video) then this will count as a view. You can see the views below the videos. By clicking on the number of views below the video, you’ll be redirected to the second part of the image which shows you how many likes the video has and who liked it.

    instagram video views and likes coca cola 1

    Instagram video views and likes Coca-Cola

  2. You added a new Story to your profile, you can see who viewed this video directly as soon as it’s opened.
  3. You shared/sent someone a story as a direct message (DM) – you can see if this person has viewed your message or not. This doesn’t necessarily mean that they opened the video you sent.

Even on YouTube, for example, you can’t know who exactly saw your video but shows you more broad analytics as well of those such as likes, comments and replies.

If you’d eventually like to get a broader picture on how your videos on Instagram performed, you can do it with Sotrender.

What you can track there is, for example:

  • Impressions divided by media type (available also on a pie chart)
Impressions by media type

Impressions by media type

Compare and analyze whether video content generated more impressions than another type of content. If the answer is yes, invest more in posting videos.

  • Share of activities by media type
Share of activities by media type

Share of activities by media type

Is your audience more willing to engage with your video content rather than carousel or image posts? It will be another sign in which direction you should plan your next activities.

Finally, analyze each and every video post separately to understand how users are reacting to them and which ones are performing the best.

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Read more:

  1. How do I delete videos on Instagram?
  2. How do I post videos on Instagram?
  3. What is Video Crossposting?


Hisham Itani

Junior Marketing Specialist

Engineer, Master's Student and Process Optimization Enthusiast. A fan of data analytics, renewable energies and good bike rides on sunny days.