In the world of digital marketing, the basis of an effective brand convergence approach is search engine optimization (SEO) and pay-per-click (PPC) advertisement. A systematic approach to market your business provides more customers and related material; so that more goods and services can be transformed.

It’s no secret that local businesses should be active on social media in 2020. That said, the impact of social media on local SEO often gets swept under the rug. That’s because the connection between social media and search rankings hasn’t always been crystal clear.