With the increasing popularity of social media, it’s easier than ever to keep up with your competitors and see what they’re doing. Fortunately, tracking your competitors has been made even simpler thanks to new features on social media channels like Facebook.

Why is it important to know about my competition on Facebook?

Your competition is called that for a reason. They’re competing against you for space on the same market. So you’ll often be at odds with them when trying to expand your reach or engagement. That’s why it’s important to see your standing with similar pages. Know who you’re doing better than and who’s doing better than you. It’s good to keep yourself up-to-date on what they’re doing and see whether their methods are working for them or if they are not. Either way, you’ll learn a lot from their gains or mistakes. It may seem counter-intuitive but so do other things on Facebook, here are some myths you shouldn’t believe.

How do I find my competition?

Think about your competitors – companies that sell similar products and services, brands with a similar target group –  and find them on Facebook. You can just type their name in the search bar and usually find them. If you know they have their own websites, go there and look for Facebook a link.

But always be consistent with your social media strategy, don’t lose yourself in imitating your competition. Observe, learn, but be true to your own values.

Start analyzing your Facebook performance

  1. Who is on Facebook?
  2. What kind of pictures can I post to Facebook?
  3. Should I start advertising on Facebook?